PRIORIX

PRIORIX is an MMR vaccine from GSK, a global biopharma company. We were asked to launch a new campaign as well as website and eSalesAid which are self-service tool delivering key selling messages and safety/efficacy information. They are part of the introduction of PRIORIX to the customers. The objective is to create brand and campaign recognition, have not only GSK loyalists but also non-GSK loyalists to try PRIORIX, and ultimately make the switch to it being their choice.

Role: Design Lead
Agency: MRM//McCann