Citibank launched their first compact branch in Sunny Isles, Miami in 2016. Compact branch is a new type of a branch where there is no teller and digital experience is enhanced. The client asked us to create digital solutions to bring people inside the branch.

Our solution was to create a Citi Bike race game which will be displayed on a 55” Screen hang at the exterior wall of the branch. Passers-by can sync their phone with the screen to play the game. You can play by yourself to compete against the computer or play against your friend.

Winners who made to the top 10 leaderboard will win a prize. To redeem the prize, prize winner will have to go inside the branch and show the result screen on their phone to Citibank representative.

Our goal is to attract people with this game, have people play the game and increase the traffic to go inside the branch.

Role: Art Direction, Design
Agency: Atmosphere BBDO