A brand new Citibank branch opened at 52nd St / 5th Ave in September, 2015. During its opening, they had a dessert offer event at the branch.

The client asked us to come up with digital solutions to promote the event as well as to create fun interactive experience using their exterior screens at the branch.

We created a game to find 5 hidden desserts in the cityscape before nighttime blankets the city. When users find all 5 desserts, the city transforms into a dessert land. At the end of the game, users will receive a message to go inside the branch to find out the dessert offers.

Role: Art Direction, Design, UX, illustration
Agency: Atmosphere BBDO