Bringing the digital brand experience
to the retail space

Citibank asked us to reimagine their in-branch service offering. Our challenge was to create engaging digital experiences that deliver the feeling of high-touch, personalized service.

Role: Art Direction, Design
Agency: Atmosphere BBDO

Marketing Wall

Marketing wall is a large-format animated display at the exterior wall of a branch which announces product and service benefits, seasonal offers and local promotions.

Sales Wall

Sales Wall is an in-branch touchscreen with a dynamic, interactive suite of tools. From animated tutorials, to a mortgage calculator that matches payment goals with local housing sales, to loyalty program entertainment options, the new Sales Wall helps customers identify and explore relevant products and services.

Banker's Tablet

Most important, the experience drives sales through a mirrored tablet experience that enables bankers to take the discussion from the Sales Wall to their desks.

The Results