AXIS Capital

One of the top 20 commercial insurance companies in the world, AXIS Capital asked us to develop a new branding when it has finalized its acquisition of Novae Group P.L.C.

The bold "A" supergraphic conveys the tones of unmatched energy, vitality and strength of a leading international specialty insurer and reinsurer. We have created the AXIS branded gradient colors to demonstrate working together in harmony, delivering solutions and partnerships. This is the impression we want to leave those who come into contact with our brand.

Role: Branding, Art Direction, Design
Agency: Atmosphere BBDO