PENMENVY

We were asked to create a compaign to drive awareness of and demand for GSK PENMENVY at launch, introducing the full promo concept and core brand messages. We delivered fresh, modern photos of teenagers interacting in close contact, indoor social situations to visualize the risk of spreading meningitis. A teen's limb extends to create 1 of the 5 points in the logo to visualive the part GSK PENMENVY plays in protecting patients.

Role: Design Supervisor
Agency: MRM//McCann