The Human Factor

We were asked to build overall awareness and credibility for Franklin Templeton as a qualified, committed ETF player via the launch of Franklin LibertyShares™, start to put a fresh, more innovative face on the brand, and build strong association with and carry the banner for actively managed ETF products.

We believe that the future of ETFs should be powered by people. Elevated by factors like integrity, insight and expertise. When it comes to investment algorithms, there’s a person in charge of the equation.

Role: Design Lead
Agency: Atmosphere BBDO